Max Burgers
Design of a fresh logo for Max Burgers' latest vegan choice, the Delifresh Plant Beef
Visual Identity
Packaging
Branding
Brief & Process
Max Burgers' new vegan option needed a logotype that could also work as a small icon for the in-store platorm.
The Pain Point
A logotype was created using a mixture of lettering styles to represent the essence of the burger — from top to bottom.
This new identity was incorporated into their in-house designed packaging, and is currently in the stores in the Swedish market.