All case studies

100 Project

Creation of

Visual Identity

Packaging

Branding

Role:

UX Researcher and Product Designer

Other credits:

Reynaldo Roman

Preview

Full project

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D E S I G N B R I E F

The Challenge

Transform urban exploration into a personalized, enriching experience that caters to both meticulous planners and spontaneous adventurers.

The Pain Point

Current resources for city exploration are overwhelming and fragmented, failing to provide truly customized and cohesive recommendations that align with unique preferences and planning habits.

The Goal

Developing an app that works as a seamless digital companion that centralizes information and offers hyperlocal, personalized activity suggestions, enhancing user engagement with the city's cultural fabric.

My Role

Led the design of an intuitive interface, ensuring personalized recommendations, dynamic itineraries, and community-driven features to enhance urban exploration experiences.

As a UI/UX Design Lead, I xxxxxxxxxxxxxxxxxxxx

D E S I G N T H I N K I N G

Discover
2.Define
3.Ideate
4.Prototype
5.Test
6.Implement
1.Discover

Overview

👾 Competitor Feature Audit
🎙️ User Interviews
🙋‍♀️ Personas
🩵 Empathy Maps

Based on insights from the user interviews, we develop 3 detailed personas (Glenda, Felipa and Mo) representing our target audience segments.

Why: These personas help us understand the motivations, behaviors, and pain points of our users. They guide design decisions and ensure the app meets the needs of different user groups.

👾 Competitor Feature Audit
🎙️ User Interviews
🙋‍♀️ Personas
🩵 Empathy Maps

Based on insights from the user interviews, we develop 3 detailed personas (Glenda, Felipa and Mo) representing our target audience segments.

Why: These personas help us understand the motivations, behaviors, and pain points of our users. They guide design decisions and ensure the app meets the needs of different user groups.

👾 Competitor Feature Audit
🎙️ User Interviews
🙋‍♀️ Personas
🩵 Empathy Maps

Based on insights from the user interviews, we develop 3 detailed personas (Glenda, Felipa and Mo) representing our target audience segments.

Why: These personas help us understand the motivations, behaviors, and pain points of our users. They guide design decisions and ensure the app meets the needs of different user groups.

2.Define

Overview

📓 User Stories
📝 Problem Statement

Urban dwellers struggle to find personalized and meaningful cultural recommendations amidst overwhelming and generic offerings, leading to fragmented planning and social coordination challenges.

📓 User Stories
📝 Problem Statement

Urban dwellers struggle to find personalized and meaningful cultural recommendations amidst overwhelming and generic offerings, leading to fragmented planning and social coordination challenges.

📓 User Stories
📝 Problem Statement

Urban dwellers struggle to find personalized and meaningful cultural recommendations amidst overwhelming and generic offerings, leading to fragmented planning and social coordination challenges.

3.Ideate

Overview

🏛️ Information Architecture
🚂 User Flows
🧠 Mind Map

xxxxx

🏛️ Information Architecture
🚂 User Flows
🧠 Mind Map

xxxxx

🏛️ Information Architecture
🚂 User Flows
🧠 Mind Map

xxxxx

4.Prototype

Overview

🚀 Coming soon
5.Test

Overview

🚀 Coming soon
6.Implement and Iterate

Overview

🚀 Coming soon

D E S I G N T H I N K I N G

  1. Discover
  1. Define
  1. Ideate
  1. Prototype
  1. Test
  1. Implement

Let's make magic happen.
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